Skills
Solutions and Services
ForwardPR exists to create with you the best solution to your problem. When we are appointed to publicise a client we all work together towards the same goal; communicating the same story to clients, staff journalists and the general public.
Our team is made up of senior partners with extensive background knowledge. This means you are ensured personal contact with a professional. Together we can take forward your reputation, your solutions, products and services.
Media Relations
Some PR companies advise on everything and specialise in nothing. We specialise in media relations. We know the press and we talk in good stories in order to increase mentions and publicise you. Our contacts are close to us, yet far reaching.
Our copy writing is based on journalistic training so that our words consistently make it to print. Because we specialise, you get the best value from what we do. We are flexible and have a good knowledge of events, media launches and promotions on which we are happy to advise.
Online PR & Social Networking
We work to deliver online strategies which include online PR and managing social networking sites from Facebook to Twitter to Linked In. We have provided strategy and planning and ongoing support to clients who want to stay ahead of our fast moving world but dont have the time to do it.
Events
Forward PR works with clients on various events, big and small. Weddings, Brighton Fringe Festival, launch events and for the past 6 years we have been assisting with the co-ordination and PR for Heroes Run, an annual event which takes place on Hove Lawns to support the charity PassingItOn. HEROES RUN is the principle fund raiser for the charity Passing It On. Passing It On are are small group of dedicated Brightonians who work hard to help build schools in Africa. They presently have three projects in Kenya, Ghana and the Gambia respectively and since the first HEROES RUN in 2005 have raised over £300,000.
Marketing Services
We have a solid background in marketing services. New businesses and those looking for a re-brand use ForwardPR to help compile Marketing basics; company history, Director’s Biographies, 60 second sell and credentials all add to your marketing mix helping you to reaffirm your brand and business plan.
Planning and Strategy
We start by finding out where you are and how you are seen by your audience. A PR audit reveals your business reputation and how you are perceived. This may throw up some issues and story ideas. Then we find out where you want to go. ForwardPR creates a strategy to meet your needs.
At ForwardPR, planning and strategy come first. We provide a targeted media list and work with you on a realistic and cost effective plan of activity. Your business aims become ours, so that the PR plan supports them and works toward achieving your goals every step of the way.
Groundwork
Before we go live with publicity, it’s important to form the backbone of our communication. Groundwork involves getting to know you and your company by doing preparatory work on such things as biographies of senior professionals and organising photographs. Putting into words your company history, aims and goals. We ask you: what makes you unique? We find your strengths and translate them to your clients. We spend time learning about your company, ensuring that the message communicated is the best; and given at exactly the right time.
Editorial Coverage
We work with you to secure positive media coverage. We know what journalists are looking for and they trust us to supply it. With you, we will form a strategy, which typically will spread to the media and to your customers with whom you wish to communicate.
We use new stories, reports and analysis to reach news and features pages. We do this around your marketing activity and to expand it, creating total support for your brand.
Client Value
At ForwardPR, we position ourselves on our strong knowledge and our unbeatable results. ForwardPR strive to produce the results that you want and provide you with a monthly coverage report and status update. PR is the measurable channel through which to improve reputation, both economically and effectively.
