Cereal gamers get breakfast boost from Mind Orchard & Weetabix.
Mind Orchard has teamed up with Nickelodeon and leading cereal brand Weetabix to create a brand new game and supporting online destination for kids. http://www.weetabix.co.uk/weetakid/
Featuring Weetabix’s all-new 3D hero WeetaKid, players find themselves defending Weetaworld from another challenge by the dastardly Evil Eater. Collecting more Weetabix along the way earns WeetaKid more points but beware the evil villain’s spaceship and energy-sapping bouncing bombs!
Backed by a competition for viewers, the new game and microsite forms part of a wider push by Weetabix this autumn in partnership with the broadcaster including a series of animated bumpers, TV spots and online advertising. The new content release created by Mind Orchard is the latest to come on stream in the Weetabix World digital hub, a key pillar of the Brand’s on-going sponsorship with Nickelodeon.
For further information www.forwardpr.co.uk
